Strategic Communications & Storytelling for Mission-Driven Organizations and Small Businesses
Strategic communications for brands with purpose.
I partner with founders, nonprofits, and social-impact businesses to build messaging systems that work—on camera, online, and in the press. Whether you need a story strategy sprint, a media-readiness plan, or ongoing communications support, I help you own your narrative and show up like the leader you are.
As a small business owner myself—and after more than a decade leading communications for humanitarian and mission-driven organizations—I bring both sides of the experience: the strategy of a seasoned communicator and the heart of an entrepreneur building something real.
High-impact storytelling. Streamlined strategy. Real results.
Services
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Media Readiness Audit & Roadmap
Who it’s for: Small businesses, nonprofits, and founders who want visibility but don’t know where to start.
What I deliver:
A review of current communications (website, social, press mentions, messaging).
A short list of story “angles” that would resonate with media.
A 90-day roadmap with specific next steps.
Format: 2–3 week engagement; 90-minute kickoff call + final strategy session.
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Strategic Comms Playbook (90-Day Messaging + Media Plan)
Who it’s for: Organizations and founders who need tailored, senior-level communications strategy and ready-to-use press assets—without committing to a monthly retainer.
What I deliver:
90-day messaging plan aligned to your goals, campaigns, and capacity
Audience + outlet map: priority audiences, key outlets, and the right angles for each
Media landscape analysis + targets: where you fit, who’s covering your space, and who to pitch
Talking points toolkit: situational + evergreen messaging (including FAQs and tough questions)
Press products: drafted press release(s), media pitch template(s), updated boilerplate/bio as needed
Media prep: interview prep guide + run-of-show, plus a practice session (optional add-on or included)
Format: 4–6 week engagement; kickoff call + working sessions + final delivery + handoff training. -
Story Strategy Intensive (VIP Day)
Who it’s for: Founders/teams who need clarity on messaging.
What I deliver:
Core story framework (why you exist, differentiators, founder story).
Audience mapping (who to target and how).
Drafted messaging toolkit (bios, boilerplate, social snippets, press pitch template).
Format: 1 full day (virtual or in-person) + follow-up deliverables.
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Fractional Communications Director (Retainer)
Who it’s for: Organizations not ready for a full-time comms lead but needing senior guidance.
What I deliver (monthly):
Strategic oversight of all comms.
Media relations support (press releases, pitches).
Staff/media training, as needed.
Analytics/reporting.
Format: Monthly retainer, 10–20 hours/month.
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Entrepreneur Visibility Coaching
Who it’s for: Solo founders who want to be seen as thought leaders.
What I deliver:
Biweekly coaching calls.
Press pitch review and editing.
Accountability for thought leadership content (LinkedIn, op-eds, podcast outreach).
Format: 3-month program.
Frequently Asked Questions
What kinds of clients do you work with?
I work with mission-driven organizations, small businesses, and entrepreneurs who want to tell their story more effectively — whether that means refining their messaging, gaining media visibility, or building a strategic communications plan that drives real results.
What’s your background?
I’ve worked in strategic communications and press for nearly 15 years, most recently leading the press team at USAID — one of the busiest and most high-profile communications teams in government. I also launched my own small business, First Light Coffee, which landed major media coverage within months. That mix of experience means I bring both big-picture strategy and practical, entrepreneurial execution to my consulting work.
What services do you offer?
My core offerings include:
Media Readiness Audit & Roadmap — Evaluate your current visibility and identify story angles that resonate.
Story Strategy Intensive (VIP Day) — Clarify your brand’s narrative and messaging in one focused session.
Fractional Communications Director — Ongoing strategic support for organizations without a full-time comms lead.
Entrepreneur Visibility Coaching — One-on-one coaching for founders and small business owners ready to raise their profile.
You can view a full overview of these services above.
What makes your approach different?
I combine deep communications strategy with hands-on experience as a founder. I don’t just hand over a deck — I help you build systems, stories, and habits that make communications sustainable long-term. My approach is collaborative, transparent, and tailored to your goals.
How do I know which service is right for me?
If you’re unsure, we’ll start with a free 30-minute discovery call to talk about your goals, challenges, and timeline. From there, I’ll recommend the engagement that best fits your needs and budget.
Do you work with clients outside the U.S.?
Yes! Most of my consulting is virtual, and I’ve worked across global teams and time zones. I’m happy to adapt to your schedule and region.
What are your rates?
Rates vary by engagement type and scope. Projects typically range from $1,500 to $8,000, depending on complexity and deliverables. For ongoing retainers, I offer monthly packages with defined hours and outcomes. Not in your budget? I’m a small business owner too, so I get it. Let’s chat - I can suggest a custom package that will meet your needs and stay within your budget.
How do I get started?
Schedule a discovery call — Find a time here.
Choose your service — I’ll recommend the best fit after our call.
Kickoff — Once we finalize the scope, we’ll begin with a kickoff session to set strategy and milestones.